If you are concerned that your online business is not doing as well as it could, then do this immediately. You will raise your confidence in marketing and as a result you will start seeing growth faster.
As you already know, marketing your business is a constant. Without putting efforts into daily marketing, your business will come to a screeching halt.
Out of all methods of online marketing Email Marketing is proven to pull more results faster than any other type of marketing. It’s said that Email Marketing has the potential to pull in 4300% ROI.
If you online business is not generating results then creating a good “Email Marketing Strategy” is probably the best thing to do for you business right now.
Here’s how to create the best “Email Content Plan” that will both give value to your subscribers and to build trust in your business.
1. Identify your perfect target audience.
Without knowing who you are speaking to, you are just firing arrows in the void, and possibly sending your audience running for shelter. Ask yourself this questions, “Will this benefit my audience” and if the answer is yes, then great! Also, don’t be afraid to ask your audience what their biggest challenge is. The beauty of email is that it’s a two-way communication.
2. Create your audience Personas
Create your audience personas by going more depth with your research. Personas are basically the nitty-gritty breakdown of your target audience. There are multiple categories that are found within a persona. These categories include any of the following: title, company, salary, hobbies, age, gender, and more. By segmenting your audience persona, you can craft messages that suits their persona. You will be speaking directly to them.
3. Choose a topic.
This is where knowing your audience’s pain points, starts to come in handy. Identify a need or that your audience may have, and start brainstorming ways to address that need. This translates into real value for them which in turn creates trust and value for your business.
4. Speak in their language.
This goes along with creating personas. Once you know your target audience, make sure to use their lingo. You don’t want to pass along a piece of content to a CEO that’s better meant for their day-to-day marketers, or vice versa.
5. Know your key metrics.
Always create content specific to certain areas of the funnel and distribute them accordingly. You want to make sure that you are writing content for specific objectives that can be found in the marketing funnel.
6. Create Engaging Content.
Most marketers will tell you that this is the most time-consuming part of their strategy, but it’s also the most important. If your content doesn’t compel your reader to keep clicking, email’s revenue potential is wasted. Creating an engagement with your audience is proven to result in amazing ROI. Since this is one of the more difficult parts for writers, I have included a few tips on how to create engaging content:
- Create a sense of urgency with your language with active voice and action words
- Use audience-centered wording that logically leads towards your call-to-action
- Break large text blocks into smaller pieces to make them easier to read
- Revise your text until you’ve achieved maximum readability
- Proofread, proofread, proofread
7. Design for mobile.
You’re probably tired of hearing this one, but there is a HUGE mobile push in technology these days, so make sure that your audience is able to read your content easily on any device. Now that the majority of emails are opened on mobile, failing to optimize your emails for smaller screens can alienate your core audience. You can use render testing to see how your content will appear before you send. Speaking of testing…
8. Test your content.
Fine-tuning the tiny details of your email strategy can make a big difference. Use A/B split testing or multivariate testing to experiment with:
- Target audience
- Subject line
- Sending frequency
- Friendly from name and many more
Even if your create a killer campaign, a low email deliveribility rating might keep your emails from making it to the inbox. What I do is that after sending my email, I wait for about 12 to 24 hours and then send the same email to people who have not opened their emails. This will get your double the opens and clicks to your email.
10. Measure and refine.
Once you reach your audience, you’re not done! A successful content marketing program is continually refined, tweaked, and optimized for maximum performance. For insights into your campaign’s success, look at these metrics:
- Open Rate
- Click Through Rate
- Unsubscribe Rate
- Marked as Spam
If these measurements don’t meet your initial goal then I would return to step eight and test some factors and refine your content until you have reached your desired goal.
Putting a content plan in place is no small task, but no email marketing program is complete without one.
A Powerful Way To Get More Subscribers And Clients Using AdClickMedia’s Email PPC Program.
If you don’t have a big enough list of subscribers, you can plan a content strategy to get more people into your funnel. AdclickMedia’s Email PPC program is perfect for that.
Create a string of email content that provides value, and increases your subscriber base fast. Then create an Email PPC Campaign on AdclickMedia. Your contents will be sent out via email to other people’s lists with similar audience.
This is one of the most powerful way to do email marketing and grow generate tons of leads and sales for your business.
If you focus on this strategy alone, you will have enough leads and sales that you wouldn’t be able to keep up with it.
This is a good problem to have. 🙂