This is Part 6 of our series of posts for “The Ultimate Guide to Making Money From Ad Networks”.
- Part 1 – What are Ad Networks?
- Part 2 – Types of Ad Networks.
- Part 3 – Ad Network Glossary
- Part 4 – Ad Networks Earning Potential
- Part 5 – Ad Placements and Type Of Ads
We’ve mentioned premium ad networks earlier but we did it in a rather dismissive way – rightfully so because a collaboration with these types of networks is not something that can be secured overnight.
However, since all publishers should, ultimately, aspire to join a premium network we wanted to dive a little deeper into what sets them apart from your run-of-the-mill networks.
Keep in mind that most other networks aspire to become top tier players as well and that they should not be discounted.
Premium networks usually have one distinct advantage over all other networks and that is their inventory.
In other words, what separates them from others are the advertisers that they work with.
Type of Inventory
High-quality networks are very picky when it comes to both advertisers and publishers they choose to work with. Quality advertisers attract quality publishers so premium ad networks have to be very careful – if they slip up on one side of the equation they are going to feel it on the other side, too.
What this means for publishers is that they will have access to high-quality ads that, in general, convert better.
Most of these ads will:
- Have an excellent overall strategy
- Be highly recognizable
- Have great creative and great copy
This allows publishers to focus on building a stronger site with great content and bringing more people in without worrying.
On the other hand, advertisers can rest easily knowing that their ads will be shown on sites with a good number of monthly impressions and a steady and engaged audience.
Earning Potential and Payout
Because premium ad networks work with premium advertisers it stands to reason that earning potential is generally going to be higher.
This doesn’t mean that they offer higher CPM, CPA, or CPC – although they usually do – higher revenue hinges on the fact that people are shown better ads, which in turn convert better, meaning that it’s a win-win situation for both publishers and advertisers.
On the other hand, premium networks usually invest more in infrastructure and allow publishers to get to their money using a variety of payment options such as PayPal, check, wire transfer and more.
It’s important to note that smaller networks, including AdClick Media, also offer a lot of flexibility in relation to how publishers get paid.
Where there is will, there is a way.
Tracking and Targeting
Premium networks tend to have proprietary software that allows sophisticated ad targeting. Some of them even go as far as boasting behavioral tracking that shows visitors exactly what they want and need to see, based on their search history.
This is great news for both publishers and advertisers. Publishers have a certain amount of control over which ads get shown to their visitors and can sometimes even block ads or ad categories they don’t want to show.
Advertisers, on the other hand, have advanced tracking tools at their disposal and reporting is brought to the highest level. This means that they can always keep an eye on ad performance and don’t pay more than they should.
Premium ad networks invest a lot of money into keeping their customers – on both ends – satisfied. Most of the time they are not only reachable by phone – their clients can reach them through live online help, email, and forums as well.
For publishers, this means constant support especially when the network is rolling out something new or they run into a problem with an existing feature of the network. Premium networks will also often have dedicated account managers who will be their disposal should they need something – often times those managers will contact publishers with news about new developments or opportunities they might want to take advantage of.
Here at AdClick Media, we strive to support our clients and are always available through live chat support, email, or over the phone. We also take great pride in our network and have successfully collaborated with thousands of clients, both small and large. We might not work with a plethora of huge advertisers and publishers – the ‘top dogs’ – but, for us, every one of our clients is important.
List of Premium Ad Networks and Their Requirements
There are a number of ad networks that might qualify as premium at this point in time – it’s a budding industry. We’ve selected those we feel really take the cake – both by high requirements and what they provide their publishers and advertisers with.
Adsterra has a wide variety of effective ad formats and caters to desktop and mobile platforms. Their GeoEdge verification system ensures that all ads are of highest quality. Payments can be requested weekly or biweekly and all publishers have dedicated account managers. Revenue models are CPM, CPC, and CPA and in order to qualify you have to have a minimum 300,000 monthly impressions.
Revcontent is the largest content recommendation platform and serves over 100 billion content recommendations per month. They are very picky about who they work with and reject around 98 % publisher applications. Minimum traffic needed to get in is not disclosed but the revenue model is CPC.
AdBlade advertisers as a brand-safe network that focuses on quantity over quality. Among their 1,000 publishers, you will find Fox News, ABC, and Yahoo! along with other top players. Their proprietary ad unit is called NewsBullets and they claim it has a 3X better performance compared to anything other networks are carrying. Revenue models are CPM and CPM and to get in you need at least 500,000 monthly impressions.
This premium network appeals to publishers because it allows them to completely control ads that are served on their site. Publishers can block ads by industry, category, media, and advertiser. Revenue models are CPM, CPC, and CPA. Minimum traffic publishers need to have in order to get in is 300,000 monthly impressions.
Creafi’s high admission standards for publishers hinge on the fact that they offer advanced ad inventory control, higher revenues, and multiple ad formats. They offer advertisers the opportunity to customize who sees their ads by using advanced behavioral and contextual tools. Publishers who want in need to have a minimum monthly traffic of 1 million impressions and the revenue models are CPM, CPC, and CPV.
Media Nexus is very difficult to partner with – for publishers and advertisers alike. They work with Fortune 500 brands and this means that the quality of ads is exceptional. There are six different verticals, eCPMs are high, and the fill rate is close to 100 %. Revenue models are CPM, CPC, and CPV and in order to qualify, publishers need minimum monthly traffic of 5 million.