82

5 Day Challenge | Day Five: Monitoring and Optimizing Your Ads

Running different types of ads on AdClick Media is crucial to your success. Photo text ads, banner ads, Interstitial Ads, and email PPC program – all of these have the potential to expose your offer to hundreds of thousands of people and drive hundreds of visitors to your website on a daily basis.

A healthy mix of ad format ensures that you reach a different audience. Some are persuaded by captivating copy while others pay more attention to banner ads. The third group is captivated most easily if you market directly to their email inbox.

For optimal success rate, make sure you cover all your bases.

However, once you do that it’s time to monitor and tweak your campaigns. A campaign is only as good as the results it produces so you have to stay on top of things.

How to monitor your campaigns

Once you set up everything, monitoring each of your campaigns is easily done from your Advertisers Area.

Ad Tracking on AdClickMedia

But first thing’s first; you need to add AdClick Media’s conversion code the Thank You page of each and every of your campaigns.

You will find the conversion code in the Advertisers Area. Simply click on the ‘Tools’ tab and select conversion code. Copy out the code, go to your Thank You page, and add it to the HTML area.

That’s it! Every visit that comes from one of the ads that you run on AdClick Media will be recorded on your campaign statistics page.

Campaign statistics page can be found under the same ‘Tools’ tab – simply click on it and select ‘Campaign Tracking’ from the drop down menu.

Adclickmedia Conversion Code

Conversion Code:

AdClickMedia Conversion Code

Campaigns will be filtered by type and name so this means that all of your email PPC campaigns will be in one place under the name you’ve assigned them when you created the offer. Same goes for photo text, banner, and interstitial ads.

This is the place where you will be micromanaging your campaigns. You can check the clicks, conversions, and cost and you can also delete or pause campaigns that are currently running.

Your ‘Clicks’ column is very valuable – for all the obvious reasons but one that might not occur to you right off the bat. As you know, once you start a campaign you can’t choose the publishers on whose sites it’s going to appear. It will appear wherever appropriate based on the categories you’ve selected.

However, once your ad starts getting noticed, you can click on the number to find out where the clicks originated from. This is a very helpful feature as it allows you to block underperforming publishers. You can unblock them by returning to this page and clicking the ‘Unblock’ button.

Testing and optimizing campaigns

A little while ago I mentioned that the crucial thing for the success of your overall campaign is to have multiple type ads running to get maximum exposure.

A key component of that approach is to have quality ads in all the categories. Ads that draw attention, attract clicks and get visitors to your page. In order to know which ads do just that it’s important to test them out.

The best approach to testing an ad is to create several different versions.

Those versions can vary significantly or slightly but you can bet that one ad will perform better than the rest. It might even surprise you to see that two seemingly identical ads have wildly different results.

When it comes to ads, even the slightest change can make a huge difference. For example, it’s been proven that a red call to action button performs nearly 10 % better than the green one! And changing ‘BUY NOW’ to ‘GET NOW’ can also significantly improve the performance of a photo text ad.

So here is my suggestion. If you’re creating a photo text ad make sure you draw up 5 different versions.

Play with your copy a bit. Use the first one to stress benefits of your offer and focus on results but use the second one to underline the scarcity and urgency factors.

Make the third one a combination of the first two. Submit them all for approval and spend a couple of weeks monitoring their performance. Two or three ads will definitely perform well enough to be kept going and you can cut underperforms and save some money.

For banner ads, experiment with your value proposition and your image. If your banner ad is a brand color with some snappy copy and a call to action make sure to create different versions; first one blue, second one red, third one green, and so on. Depending on the type of your offer one or two colors will resonate better with your targeted audience. Once you have a winner, cut the rest loose and tweak on the remaining ones until you get them just perfect.

Interstitial ads and email offers are a combination of copy and design so the above advice applies here too.

The categories you show your ads in are also an important testing ground. Depending on your preferred audience there might be more than one category where your ad will do well. For example, we have ‘Business General’ and Business Opportunity’ categories – while the audience is not identical it’s similar enough for you to try to run your ads in both. The same is true for ‘Entertainment’, ‘Sports’, and ‘Music’ categories.

Testing and tweaking are important parts of every campaign so make sure you’re diligent about it. There is no point in throwing money at ads that don’t perform and the best way to find out which one does the best is to run several versions at the same time.

If you don’t have the time to devote to it you can opt-in to our Expert Campaign Management Program.

I’ll be giving more details on that one in my next mail so make sure to check your inbox tomorrow. The best part: the program is actually completely free and offered at no additional charges!

Abe

Abe Cherian

Abe Cherian is the Founder and CEO of AdClickMedia.com. Download the "Ultimate Paid Traffic Sources" list that Abe and his team is profiting from, click here to subscribe: http://multiplestreammktg.com

87
PPC Campaign Management

Leave a Reply